IntelliContact Pro is web based email marketing and list management software that allows businesses of all sizes to add a newsletter sign up form to their web site, send out personalized HTML or text emails, create unlimited lists, schedule messages, and view complete reporting metrics for each campaign including open and click through tracking. It is designed to improve communication between businesses and their customers, prospects, and subscribers. It enables organizations to stay in front of their target market at a fraction of the cost and a multiple of the efficacy of traditional marketing methods. Through permission-based email marketing with IntelliContact Pro, businesses are able to educate their customers, build rapport and trust with their subscribers, and most importantly, increase sales. Non-profit organizations are able to gain mindshare, stay in touch with members and supporters, and build awareness.